Summary
2009
.
2
オーラルビー/ 道路清掃車
Oral-B/ Street Sweeper
For Braun Oral-B, cleaning power is redefined in an unexpected way. A very unique street sweeper is created to make the point, and then from that, posters and TVCMs are also created.
Solution
Oral-B believes that better oral care brings a better life.
Oral-B exists to provide noticeable improvements in oral health to more people in the nation.
Most people are locked in a predictable routine when it comes to brushing their teeth. They believe that their current manual toothbrush is good enough, so why should they buy a power toothbrush. They have no idea how different the experience can be.
Boldly intervene in people’s daily life by:
-demonstrating the superior cleaning power of Braun Oral-B versus a manual “brush” using a recognizable, yet unexpected reference point.
Movie
Creative
key Visual