WHERE DOES THE TIME GO?
In anticipation to the growing need for senior care in Japan, where over 40% of the population is 65 and older. AXA Japan wanted to provide a service to help families keep in touch and look after their elder parents. AXA’s mobile app allows grown children to easily communicate with their senior parents, monitor their activity, keep track of their location, and notify them if their parents are in trouble.
If we were to really keep track of the interactions between adults and their elder parents the short amount of time would be shocking.
We bring this idea to life in a short film about a grown man and his stunted interactions with his parents in “Time Together”