News Release

ビーコンは、この度クライスラー日本株式会社が持つ全てのブランド、「クライスラー（Chrysler)」、「ジープ（Jeep)」、「ダッジ（Dodge)」3ブランドのクリエイティブ業務を担当する広告代理店契約を締結、2010年2月1日より活動を開始しました。ビーコンは、今後、"HumanKind"を基軸に、日本の消費者の行動を変えるクリエイティブを生み出すことでクライスラー日本の更なるビジネス成長に貢献していきます。

Following a pitch, Chrysler Japan has appointed beacon communications k.k. to be its creative agency to manage communication for their three brands Chrysler, Jeep and Dodge in Japan.

Kaori Beppu, Jeep brand management & corporate communications for Chrysler Japan said: "We are very excited to work with our new partner to further identify each of brand's specific value and culture. We believe beacon communications, with deep insights of the market and consumers, will deliver unique ideas which help us broaden our reach to Japanese customers."

"This has been a very good piece of news for us; we got it on Christmas day! We are very excited by this partnership with the Chrysler Group in Japan; selling foreign cars in our country is - of course - a challenge, and only brands with a very clear point of view can grow their business. And, this is really the case of these three American brands! Our mission is now, in partnering with them, to build a meaningful human purpose at the center of each of these three brands - Chrysler, Jeep and Dodge - be smart in activating the Japanese consumers, to help them further expand their business", said Nicolas Menat, President of beacon.

Chrysler Group is the best selling American car company in Japan, with brands with strong equity.

beacon is officially taking control of the Chrysler Japan account on 1 February, 2010.