P&G「ジョイ」新CMスタート
7年ぶりに全面リニューアルした台所用洗剤「ジョイ」の新CMがタレントの新山千春さんを起用し、全国展開します。
新ポリマー配合の特許処方により洗浄力がアップした新しいジョイは、毎日の食器洗いをより効果的・効率的にすませることを通して、「家事・ライフ・バランス」（家事と自分時間の調和）の向上を応援します。
新TVCMには、女優・タレント業と主婦を両立させながら、家事をうまく切り盛りし、毎日をポジティブに楽しんでいる新山千春さんを新ジョイのイメージキャラクターとして迎え、ジョイくんと初共演。お皿洗いをテキパキ素早く終えて、自分の趣味のテニスへ出かける楽しいストーリーを好演しています。
The dish-washing detergent "Joy," totally renewed for the first time in 7 years, has been relaunched nationally with Chiharu Niiyama as the new talent for the new TV commercial.
New Joy with increased cleaning power due to a patented formula containing a new polymer ingredient is intended to support an upgraded "household life balance" (harmony between house chores and personal time) by making daily dish-washing more effective and efficient.
Chiharu Niiyama who balances both ther job as actress/talent and housewife, runs her household smartly and positively enjoys everyday life, makes her debut in her first joint-appearnce with Joy-kun in the new TV commercial. Together, they perform wonderfully a fun story of getting the dish washing done and over with quick and efficient so that they can go out to play tennis, their favorite pastime.
