JR EAST

DELICIOUS SUPPLEMENT

Stressed and overworked Japanese are ignoring their nutritional needs, increasing the burden on the country’s healthcare system. Japan Railways, the most prominent rail company in Japan with many deli food courts in it’s stations, wants to become people’s life infrastructures. 
DELICIOUS SUPPLEMENT is an individually tailored, nutritionally complete supplement prescribed by a nutritionist. Using AI diagnosis through the LINE messaging app customers are prescribed the right combination of pick-and-mix style deli capsules. Each capsule helps customers rebalance their nutritional needs with a range of food that can create 2.2 million combinations.

105MM
Impression in less than
two weeks
122%
Sales increased
compare to year ago
Win-win proposal for customers and stores

Achievement

EPICA AWARDS - BRONZE (Package Design)
GOOD DESIGN AWARDS 2016 - Top 100 design

Media coverage

CONTAGIOUS / Campaign / BEST ADS / World Business Satellite /
Yahoo Japan / Nikkei / Asahi / Mainichi / Livedoor and more.