There are 781 million illiterate people worldwide who cannot even write their own names. How can UNESCO NGO Japan raise awareness and donation for this problem which is difficult to feel 'real'?
Introducing 'Donate Your Signature' to let you experience the frustration of illiterate people for yourself by creating unwritable receipts out of special paper that repels ink. On the back of the receipt, your signature appears with the message to evoke donations.
The unwritable receipts help people write.
- Coverage by online news
- Increase in individual
donation from previous year.
- People chose to donate when settling their bill.