SK-II

CHANGE DESTINY

SK-II brings out people’s true and best self without compromise. The new campaign brings this to life highlighting the fact that age is no longer a limitation to beauty and confidence. SKII allows you to defy nature (your DNA, time, sun, seasons) in a way that allows women to feel confident they can create the destiny they expect and deserve.
Our SKII Japanese muse, Haruka Ayase, shows women that despite the harsh environment of sun and dryness that our skin is exposed to daily, Ayase’s skin remains unaffected and stays beautiful.