SK-II brings out people’s true and best self without compromise. The new campaign brings this to life highlighting the fact that age is no longer a limitation to beauty and confidence. SKII allows you to defy nature (your DNA, time, sun, seasons) in a way that allows women to feel confident they can create the destiny they expect and deserve.

Our SKII Japanese muse, Haruka Ayase, tells women about her reflection upon turning 30 that making the early decision for proper skin care she has made a decision to change her future destiny.