COLEMAN

GROW UP. BE A KID.

Camping lets us surrender ourselves to nature. Adults can experience freedom, rediscovering their inner child; while children can grow, learning and discovering from nature. That is the “truth” of camping communicated in this campaign with the concept, “Be a child again. Become an adult.” The freedom and lightheartedness the adult enjoys and the confident look on the child’s face are sure to give adults and children alike the urge to go camping.

コドナに、戻ろう。オトナに、なろう。