PAMPERS

MOM’S FIRST BIRTHDAY

10 years ago almost nobody celebrated Halloween in Japan.Now, it’s the biggest party on the social calendar. - with 20% of the entire population spending money on Halloween. And most of that going to Costumes.
Smirnoff wanted to be a part of the fun – and help people participate and express themselves. So we created a simple idea that would give everyone a chance to be included in the party.

5.7MM
Online views.
160%
Increase in brand name tweeted the first week after the film was live.
130%
Increase in daily average of all sharing (WOM).