No. 1 global insurance brand (*) AXA has launched corporate campaign to rebrand AXA Life, AXA Direct and AXA Direct Life as “ONE AXA” brand. Campaign theme is “Wind direction becomes always positive” – “Sometimes there’s headwind. Other times there’s tailwind. That is true of anyone’s life. AXA Life Insurance, AXA Direct and AXA Direct Life Insurance are jointly committed to become the most reliable partner for you in times of difficulty at any stage of your life. We want to help you take a step forward when you face headwind with the products and services created by the experience we gained globally.”
*Best Global Brands 2017 Ranking by Interbrand