ABOUT

OUR COMPANY

Beacon was born in 2001 as the fruit of a strategic alliance between different complimentary companies of Publicis Groupe and Dentsu, offering the best of east and west with scale to the Japan Marketing and Communication market. Since then, we have been escorting global brands to expand their footprint in Japan, provding them with a holistic approach to their business issues. Our expertise involve matching and balancing the DNA of global brands and local consumers’ behaviors and habits.

  • IQOS
  • McDonald's
  • MINI
  • Marlboro
  • アリエール
  • JOY
  • Pampers
  • evian
  • AXA
  • BMW Motorrad
  • LARK
  • h&s
  • Boehringer Ingelheim
  • Oral-B
  • SK-Ⅱ
  • COTY
  • TOURISM NEW ZEALAND
  • EA
  • oikos
  • DANONE
  • T-fal
  • KERING
  • Kraft Heinz
  • salesforce
  • GOOSE ISLAND
  • Corona
  • tinder
  • VISA
  • 21ST CENTURY FOX
  • gsk
  • shu uemura

OUR APPROACH

We have a philosophy that guides our work and everything else we do. It’s called Humankind. It’s not about advertising, brand propositions or selling products, but a story about people, purpose, and changing behavior. It places what makes us human, at the center of everything we do.

OUR MANAGEMENT

  • MASAHIKO HIBIChairman and Representative Director

    Hibi-san joined Dentsu Inc. in 1982. During his career at Dentsu, he was stationed more than 10 years in Europe, to support business development of many clients. During his assignment in Paris, he was also responsible for all Japanese client management in HDM Europe which was a former joint venture company with Y&R and Eurocom. In 1994, after returning to Japan, he became a division director with responsibilities for account management. He was appointed Executive Officer in April 2015, being responsible for account management and global business.
    Concurrently, he has also assumed responsibilities in global business for the expansion of Dentsu’s overseas business activities.

  • FLORIANE TRIPOLINOCEO and Representative Director

    After graduating CELSA – Paris Sorbonne University, Floriane started her career at BBDO in 1997 and worked in different agency networks including Y&R, JWT and Publicis.
    In August 2014, she joined Publicis Worldwide as Executive Vice President, Head of Global Clients – APAC. She closely worked for Global Brands like Citibank, AXA, Sanofi, L’Oreal, Heineken and especially P&G, with one goal in mind: to make these prestigious Brands relevant in an Asian environment.
    In January 2017, she was appointed Managing Director and Representative Director of Publicis One Japan.

  • RICARDO ROCESChief Financial Officer

    Ricardo began his career in New York where he worked as an accountant and auditor in new media and entertainment. He joined Masius, part of Publicis Groupe, as Business Manager in 2004, and later assumed the role of global controller of MSLGROUP in 2008. He was appointed MSLGROUP Asia CFO in 2011, based in Singapore, where helped manage the PR and Experiential agencies of Publicis Groupe. He was appointed in his current role at beacon in February 2016.

  • MASAHIKO HIBIChairman and Representative Director

    Hibi-san joined Dentsu Inc. in 1982. During his career at Dentsu, he was stationed more than 10 years in Europe, to support business development of many clients. During his assignment in Paris, he was also responsible for all Japanese client management in HDM Europe which was a former joint venture company with Y&R and Eurocom. In 1994, after returning to Japan, he became a division director with responsibilities for account management. He was appointed Executive Officer in April 2015, being responsible for account management and global business.
    Concurrently, he has also assumed responsibilities in global business for the expansion of Dentsu’s overseas business activities.

  • FLORIANE TRIPOLINOCEO and Representative Director

    After graduating CELSA – Paris Sorbonne University, Floriane started her career at BBDO in 1997 and worked in different agency networks including Y&R, JWT and Publicis.
    In August 2014, she joined Publicis Worldwide as Executive Vice President, Head of Global Clients – APAC. She closely worked for Global Brands like Citibank, AXA, Sanofi, L’Oreal, Heineken and especially P&G, with one goal in mind: to make these prestigious Brands relevant in an Asian environment.
    In January 2017, she was appointed Managing Director and Representative Director of Publicis One Japan.

  • RICARDO ROCESChief Financial Officer

    Ricardo began his career in New York where he worked as an accountant and auditor in new media and entertainment. He joined Masius, part of Publicis Groupe, as Business Manager in 2004, and later assumed the role of global controller of MSLGROUP in 2008. He was appointed MSLGROUP Asia CFO in 2011, based in Singapore, where helped manage the PR and Experiential agencies of Publicis Groupe. He was appointed in his current role at beacon in February 2016.

  • ERICK ROSAChief Creative Officer

    Erick Rosa was born and raised in Rio de Janeiro, Brazil.
    His 18-year career as a creative has spanned roles with Leo Burnett in Portugal, and with JWT, FCB and Havas in Brazil. And before joining Publicis One as CCO in Japan, he was the Executive Creative Director at Mullen-Lowe Singapore for four years.
    Throughout his career Erick has had the privilege to work with some amazing, creative people and was very fortunate to be part of teams that have won several awards. These include Cannes, D&AD, The One Show, Clio, ADC NY, El Ojo, El Sol, CCP (Portugal), CCSP (Brazil) and Spikes Asia.
    Served as Cannes Direct Lions jury in 2015.

  • MASAHIRO ANDOChief Strategy Officer

    Andy worked for the past 25+ years in marketing/communication industry in Japan, building both Global and Japanese brands for long-term sustainable growth. He started his career on the agency side, at Daiko and then moved to the client side, taking the leadership in brand communication strategy and creative development at international organizations such as Nike, Cirque du Soleil and Coca-Cola.
    Andy was appointed to his current position in October 2018. He leads the development and execution of consumer insight-based strategies for brand marketing and IMC, leveraging his hybrid experience and track record of having worked for both agency and clients. His motto is “Enjoy the Pressure.” He is committed to overcoming business challenges through his strong belief in insights and the power of creativity.

  • NEIL HUDSPETHChief Experience Officer

    Neil has spent over twenty years in Asia Pacific, and his career includes owning and leading Digital, Brand and Integrated Agencies across four continents. Passionate about the transformative power digital delivers to shape customer experiences, in 1995, he established a leading digital agency in London (which he subsequently sold). He was then Managing Director of a global brand consultancy in London for eight years before joining a WPP Brand Consultancy as CEO APAC based in Shanghai, where he lived for three and a half years. He then joined the Leo Burnett Group in Singapore in 2010 as the APAC Chief Digital Officer, before moving up to Tokyo with beacon as CXO in 2016.

  • ERICK ROSAChief Creative Officer

    Erick Rosa was born and raised in Rio de Janeiro, Brazil.
    His 18-year career as a creative has spanned roles with Leo Burnett in Portugal, and with JWT, FCB and Havas in Brazil. And before joining Publicis One as CCO in Japan, he was the Executive Creative Director at Mullen-Lowe Singapore for four years.
    Throughout his career Erick has had the privilege to work with some amazing, creative people and was very fortunate to be part of teams that have won several awards. These include Cannes, D&AD, The One Show, Clio, ADC NY, El Ojo, El Sol, CCP (Portugal), CCSP (Brazil) and Spikes Asia.
    Served as Cannes Direct Lions jury in 2015.

  • MASAHIRO ANDOChief Strategy Officer

    Andy worked for the past 25+ years in marketing/communication industry in Japan, building both Global and Japanese brands for long-term sustainable growth. He started his career on the agency side, at Daiko and then moved to the client side, taking the leadership in brand communication strategy and creative development at international organizations such as Nike, Cirque du Soleil and Coca-Cola.
    Andy was appointed to his current position in October 2018. He leads the development and execution of consumer insight-based strategies for brand marketing and IMC, leveraging his hybrid experience and track record of having worked for both agency and clients. His motto is “Enjoy the Pressure.” He is committed to overcoming business challenges through his strong belief in insights and the power of creativity.

  • NEIL HUDSPETHChief Experience Officer

    Neil has spent over twenty years in Asia Pacific, and his career includes owning and leading Digital, Brand and Integrated Agencies across four continents. Passionate about the transformative power digital delivers to shape customer experiences, in 1995, he established a leading digital agency in London (which he subsequently sold). He was then Managing Director of a global brand consultancy in London for eight years before joining a WPP Brand Consultancy as CEO APAC based in Shanghai, where he lived for three and a half years. He then joined the Leo Burnett Group in Singapore in 2010 as the APAC Chief Digital Officer, before moving up to Tokyo with beacon as CXO in 2016.

  • SAYURI KATOExecutive HR Director

    After working as a foreign exchange and financial advisor for a major financial institute, Kato-san began her HR career by joining an HR consulting group working with one of the big 4 accounting firms. Gaining further HR experience working with other clients, she then became the Head of HR for a global management consulting firm. She was appointed to her current position in August 2008.

  • SAYURI KATOExecutive HR Director

    After working as a foreign exchange and financial advisor for a major financial institute, Kato-san began her HR career by joining an HR consulting group working with one of the big 4 accounting firms. Gaining further HR experience working with other clients, she then became the Head of HR for a global management consulting firm. She was appointed to her current position in August 2008.

OUR GROUPE

Beacon is part of Publicis Groupe in Japan. Beacon, Saatchi & Saatchi, MSL, Prodigious and Sapient are located under one roof, @Meguro.

  • Leo Burnett
  • Publicis WORLDWIDE
  • BBH
  • MSL Influence. Impact.
  • publicis sapient
  • Zenith The ROI agency
  • Starcom
  • Prodigious brand logistics
  • SAATCHI & SAATCHI