With the wide-spreading of video streaming services, existing TV stations are losing power and presence. TV stations were slowly but steadily losing viewers and were lost as to how to depict a positive future like they had before.
As the force of streaming services grew, Japan’s TV stations had to find a new value for themselves, something that hadn’t existed before.

Creatures from the future (FUTURE CREATURES) came to celebrate Fuji-Television’s 60TH anniversary. Unique creatures danced, talked, and set the festive mood for the station’s 60TH anniversary. The cast from the 60TH anniversary commemorative programs also helped promote and to raise the ratings by doing a dance of their own to the music the creatures had also danced to.


ADSTARS Finalist

Communication Arts Selected